EasyStartup!:

In the TOPSIM – easyStartup! simulation, you and your team take on the role of founders of a new business. Your plan is to start a small business that produces surfboards. During the simulation, you are involved in the whole process of starting up such a business: presenting your business idea, writing your business plan, entering the market and acting on it.
You ought to start by collecting the data needed to elaborate your own business plan. There is a business plan assistant ready to guide you through this process step by step. The main objective in this phase is for you to learn about the elements that a feasible business plan should include and to get to know the challenge of formulating and calculating your planned values. Moreover, the business plan you elaborate exerts influence on the course of the simulation. The instructors take your plan as the basis for their decision on whether to grant you loans or whether an investor is willing to invest in your company.
After your business plan has been approved by the instructor, you can establish your business and enter the market. During the six periods that your business will be run, you will take all the important managerial decisions and the economic contexts into account. There are up to four competing companies on the virtual market. A computer-based simulation model processes your decisions and thus simulates the competition. After each round of decisions, reports will reveal if and to what extent your measures have been effective. This method allows you to learn and practice the implementation of business management tools as well as their interrelations. You will get to know the virtual market on which your business acts as a complex system which inevitably brings about conflicting objectives that you will have to reconcile.

Embodiment of the seminar:

Duration:
1,5 – 3 days, max. 6 simulated periods

Number of participants:       
9-50 participants, 3-10 groups each 3-5 person
Every group is responsible for the formation and the business activity of one company.

Language versions:
German / English

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